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Urban Decay Anti-Aging Eyeshadow Primer Potion - Hydrating Eye Primer - Reduces the Appearance of Fine Lines - Great for Mature Crepey Eyelids - Lasts All Day - 0.16 fl oz

4.2 4.2 out of 5 stars 216 ratings
$18.00 $112.50 per Ounce
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Anti-Aging
0.16 Ounce (Pack of 1)
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Purchase options and add-ons

Brand URBAN DECAY
Product Benefits Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture.
Coverage sheer
Item Form Cream
Skin Type Oily, Combination, Dry, Normal

About this item

  • NUDE EYE PRIMER - Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eyelid primer that evens tone and texture, while keeping eye shadow bold and crease-free all day, even on oily lids!
  • AGE IS JUST A NUMBER - This eye primer measurably improves signs of aging over time. Dermaxyl helps smooth the look of wrinkles & Kalpariane plumps, firms & hydrates skin as it improves suppleness & elasticity. Ideal for mature skin around the eyes!
  • LIKE MAGIC - Optical blurring pigments create a soft-focus effect that minimizes redness and improves tone and texture, including the look of tired, hooded eyes.
  • EYE-POPPING LOOKS - Anti-Aging Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte and glitter eyeshadows, and ensures they remain vibrant all day long. Vegan, paraben-free, and cruelty-free.
  • PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
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Frequently bought together

Urban Decay Anti-Aging Eyeshadow Primer Potion - Hydrating Eye Primer - Reduces the Appearance of Fine Lines - Great for Matu
$18.00 ($112.50/Ounce)
Get it as soon as Tuesday, May 14
In Stock
Sold by Urban Decay and ships from Amazon Fulfillment.
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Urban Decay All Nighter Waterproof Makeup Setting Spray for Face, Long-lasting Award-winning Finishing Spray for Smudge-proof
$36.00 ($9.00/Fl Oz)
Get it as soon as Tuesday, May 14
In Stock
Sold by Urban Decay and ships from Amazon Fulfillment.
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Urban Decay All Nighter Longwear Face Primer, Travel Size - Lightweight, Long-Lasting Formula - Grips Foundation in Place, Sm
$16.00 ($57.14/Ounce)
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Sold by Urban Decay and ships from Amazon Fulfillment.
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Product Description

urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Package Dimensions ‏ : ‎ 3.86 x 0.98 x 0.75 inches; 0.35 ounces
  • Item model number ‏ : ‎ 1704451
  • Manufacturer ‏ : ‎ Urban Decay
  • ASIN ‏ : ‎ B0170K3IRY
  • Customer Reviews:
    4.2 4.2 out of 5 stars 216 ratings

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Urban Decay Anti-Aging Eyeshadow Primer Potion - Hydrating Eye Primer - Reduces the Appearance of Fine Lines - Great for Mature Crepey Eyelids - Lasts All Day - 0.16 fl oz
Urban Decay Anti-Aging Eyeshadow Primer Potion - Hydrating Eye Primer - Reduces the Appearance of Fine Lines - Great for Mature Crepey Eyelids - Lasts All Day - 0.16 fl oz
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Price$18.00-10% $4.94
List: $5.49		$13.00$20.00$8.00
Price Per Unit$112.50 / Ounce—$13.00 / Count$190.48 / Ounce—
Delivery
Get it as soon as Tuesday, May 14
Get it as soon as Tuesday, May 14
Get it as soon as Tuesday, May 14
Get it as soon as Tuesday, May 14
Get it as soon as Tuesday, May 14
Customer Ratings
4.24.2 out of 5 stars216
4.34.3 out of 5 stars1,095
4.34.3 out of 5 stars1,120
3.33.3 out of 5 stars51
4.44.4 out of 5 stars67,671
Sheerness
—
4.5
3.6
—
4.2
Sold By
Urban Decay
Amazon.com
Anastasia Beverly Hills, LLC
Treat-ur-Skin
Amazon.com
color
Anti-Aging
Beige
—
—
WHITE
coverage
sheer
Lightweight
—
—
Light
form
Cream
Cream
Cream
—
Cream
volume
5 milliliters
0.34 fluid ounces
7 milliliters
—
14 milliliters
skin type
Normal, Combination, Dry, Oily
Normal, All, Combination, Dry, Oily
All
All
All
finish type
translucent
Natural
Oil
Luminous
Matte
specialty
not-tested-on-animals
Cruelty-free
Vegan,Vegan-friendly
Paraben Free
Vegan, Cruelty-free
ingredients
—
ISODODECANE, MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TRIMETHYLSILOXYSILICATE, QUATERNIUM-90 BENTONITE, NEOPENTYL GLYCOL DIHEPTANOATE, SILICA, HYDROGENATED STYRENE/METHYLSTYRENE/INDENE COPOLYMER, PROPYLENE CARBONATE, DIISOSTEARYL MALATE, SORBITAN SESQUIOLEATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, WATER/EAU, TOCOPHEROL, QUARTZ, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BISABOLOL, SILICA DIMETHYL SILYLATE, PASSIFLORA EDULIS SEED OIL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ARGANIA SPINOSA KERNEL OIL, MACADAMIA TERNIFOLIA SEED OIL, COCOS NUCIFERA (COCONUT) OIL, 1,2-HEXANEDIOL, GLYCERIN, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, CAPRYLIC/CAPRIC TRIGLYCERIDE, HYDROGENATED LECITHIN, GLUCOSE, ARGININE, HYDROXYPROPYL METHYLCELLULOSE, CITRIC ACID, CALCIUM CARBONATE, ACETYL GLUCOSAMINE, ASCORBIC ACID, GLUTATHIONE, TITANIUM DIOXIDE (CI 77891), MICA, IRON OXIDES (CI 77491, CI 77492, CI 77499). [2207-1M]
WATER/AQUA/EAU, CYCLOPENTASILOXANE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, TRIMETHYLSILOXYSILICATE, DIMETHICONE, PHENYL TRIMETHICONE, GLYCERIN, ALANINE, ARGININE, GLYCINE, ISOLEUCINE, HISTIDINE, PHENYLALANINE, PROLINE, THREONINE, SERINE, ASPARTIC ACID, VALINE, SODIUM PCA, PANTHENOL, TOCOPHERYL ACETATE, ALLANTOIN, SODIUM LACTATE, PCA, XANTHAN GUM, ETHYLHEXYLGLYCERIN, HEXYL LAURATE, POLYGLYCERYL-4 ISOSTEARATE, SODIUM CHLORIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, TETRASODIUM EDTA, TRIETHOXYCAPRYLYLSILANE, CETYL PEG/PPG-10/1 DIMETHICONE, PHENOXYETHANOL, BISMUTH OXYCHLORIDE (CI 77163), IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891)
Isododecane, Polyethylene, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Phenyl Trimethicone, Dimethicone, Hydrogenated Polyisobutene, Propylene Carbonate, Lecithin, Trihydroxystearin, Tocopheryl Acetate, BHT, [+/- (May Contain): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492).
Dimethicone,DimethiconeCrosspolymer,TridecylTrimellitate,Dimethicone/VinylDimethiconeCrosspolymer,Phenoxyethanol,MelaleucaAlternifolia(TeaTree)LeafOil,CaprylylGlycol,RetinylPalmitate(Va),TocopherylAcetate(Ve),SilicaMaycontain:TitaniumDioxide(CI77891)

Important information

Directions

Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow.

Looking for specific info?

Customer reviews

4.2 out of 5 stars
4.2 out of 5
216 global ratings
No,no!
1 Star
No,no!
I'm so disappointed. Package arrived unsealed. Wand is crusty and out of shape and very little watery product in the tube. Threaded cap coated with product indicating previous use! I will not buy again.
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Top reviews from the United States

Tori
5.0 out of 5 stars Great for special occasions
Reviewed in the United States on March 25, 2024
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
I use this for special occasions since the package is small. It's effective at keeping the eye makeup on all day. It doesn't irritate my sensitive skin either. I enjoy using this product. It goes on in a subtle way that you don't really notice because it's the same color as your skin. Yet, it does work.
One person found this helpful
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Cynthia K. Emerson
5.0 out of 5 stars Really keeps eye shadow fresh!
Reviewed in the United States on March 16, 2024
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
This product keeps my eye shadow from melting off and creasing. Hours later it looks like I just put it on. Definitely recommend!
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Danielle A
5.0 out of 5 stars Best primer out there!
Reviewed in the United States on February 12, 2024
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
Let’s just say this: my eye makeup looks EXACTLY the same at 7am as it does at 9pm when I finally take it off. I swear by this stuff and a little goes a long way! Also helps smooth my fine lines and crows feet
7 people found this helpful
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Fran B
1.0 out of 5 stars Nothing like their previous product
Reviewed in the United States on December 8, 2023
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
I thought it was time to buy a new tube of Urban Decay eyeshadow primer. I liked the wand which kept my fingers clean however that's all I like about it. There was NO resemblance to the Urban Decay eyeshadow primer I've used to more years than I can remember. After several hours, the area below my eyebrows had darker lines where my mascara touched it. I've been using the same brands of mascara and shadows for decades and this had never happened before with the Urban Decay eyeshadow primer. They've obviously changed their formula and I will thus change brands. I would NOT recommend this eyeshadow primer any more.
One person found this helpful
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Laura Perez
4.0 out of 5 stars Happily surprised
Reviewed in the United States on February 1, 2024
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
I randomly came across an ad for this product on Pinterest. And as I’ve aged I noticed makeup just doesn’t look as clean or flawless with fine lines etc. It also doesn’t stay. It just slips into all the spaces of the face you don’t want it in lol. I decided to try the product and purchased the travel size.

1. It was smooth, a barely there feeling. (Love that)
2. It freaking worked!! Hahaha, I was pleasantly surprised and shocked. At the end of the night when I came home my makeup was exactly where I put it in my face ☺️

I watched some YouTube tutorials to ensure good application etc , I’m older and out of the makeup game for the most part.

But I wanted to write a review for some of the ladies who no longer have that fresh dewy skin. I’m closer to drying out, fine lines, some wrinkles, sun damaged lived in skin 🫣😂
25 people found this helpful
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I don’t answer calls
5.0 out of 5 stars Long lasting
Reviewed in the United States on January 18, 2024
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
Whether if you work long hours or like to party all night long or do BOTH, this primer will not grease your eyeshadow. It’s lightweight and I did not have an allergic reaction (my skin and eyes are sensitive). My eyeshadow sticks to it very well and the colors POP.
3 people found this helpful
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Mickey Troxell
5.0 out of 5 stars It Works
Reviewed in the United States on February 9, 2024
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
I really like this product, but not the price. Nevertheless, I will probably buy more once it is gone:).
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Rose
4.0 out of 5 stars Small
Reviewed in the United States on February 13, 2024
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
Small pricy product but it does seem to keep my eyeshadow in place. I’ve never had much of a big problem with it coming off but more so now that I’m getting older so it’s helpful for that.
Doesn’t come with instructions which might be helpful to someone new to makeup. But I guess the days of reading directions may be gone since we now have a YouTube tutorial for everything. For the novice this is a simple product. Easily applied and does not feel heavy on the eyelid.
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Top reviews from other countries

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Sandy S
4.0 out of 5 stars Es muy pequeña la presentación
Reviewed in Mexico on January 30, 2024
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
Es muy buen producto pero este que pedí me lleve la sorpresa de que es muy pequeñísimo y traen muy poco contenido para el precio
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paola
2.0 out of 5 stars inutile!!!
Reviewed in Italy on January 13, 2022
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
Non mantiene affatto le aspettative. Soldi buttati, oltre al fatto che c'è pochissimo prodotto all'interno come se fosse arrivato "secco"
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Amazon Customer
5.0 out of 5 stars Fab product
Reviewed in the United Kingdom on December 3, 2021
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
On first opening this product, I was a little disappointed with the texture of product. I thought it wouldn’t stop my eyeshadow from creasing… but it’s a little gem! Goes on easily and does what it says it will! Fabulous ☺️
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Cintia Mónica Márquez Pérez
1.0 out of 5 stars Sobrevalorado
Reviewed in Mexico on January 1, 2024
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
He probado muchos. Si tienes el parpado graso, este primer no es para ti, el de wet and wild saca la chamba por mayor cantidad y menos precio. No lo volvería a comprar
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Tatyana
5.0 out of 5 stars Urban decay primer
Reviewed in the United Kingdom on August 10, 2021
Color: Anti-AgingSize: 0.16 Ounce (Pack of 1)Verified Purchase
Love the primer, keeps eyeshadow or brow definer in place all day long. Tried other brands but always return to urban decay. You only need very small amount of this .
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